🤍 Why Aren’t You Supposed to Wear White After Labor Day?

You’ve probably heard the old rule: “No white after Labor Day.” But was it just a clever advertising campaign?

Not quite! The tradition actually goes back to the late 1800s and early 1900s, when white clothing was associated with summer vacations, resorts, and America’s wealthier social circles. Labor Day became the unofficial end of the summer season, so away went the white clothes and out came the darker fall wardrobe.

Fashion magazines later helped spread and reinforce the rule, which may be why it sometimes gets remembered as a marketing creation. By the mid-1900s, “no white after Labor Day” had become familiar fashion advice across the country.

Today, though, the rule is considered thoroughly outdated.

And here in Florida, where September often feels suspiciously like July anyway… wear the white. ☀️🌴🤍

Besides, Labor Day doesn’t get to tell us what to wear. 😄